Acura had been a proud sponsor of the Sundance Film Festival for several years but had never made a big splash on the ground in Park City. Our idea was to build an interactive installation that would display the most talked about films, people and events at the festival. After having lots of great names rejected by our lawyers, we finally landed on Acura Prism. Composed of three unique sculptures wrapped in touch screens, the Prisms illustrated the social chatter at Sundance with exclusive video & static content. The experience could also be accessed online via a mobile-first, responsive microsite.
BIG shout out to our partners at Fake Love & Bait Shoppe who helped bring this vision to life.