Experience the ILX

Acura model launches have traditionally included a glossy brochure that breaks down the features of the new vehicle. For the 2016 ILX, an entry level model aimed at a younger audience, we wanted to craft an interactive experience that could take the place of the traditional paper brochure. We concepted, shot and coded 17 mini-experiences that brought all of the ILX features to life in visually-arresting and unique ways.