littleBits

littleBits is an invention system for kids. For the launch of their new Gadgets & Gizmos Kit, we collaborated with some kid-at-heart creators. From the art-student-music-video vibe of Ben Jones's "Art of littleBits" to Mondial's mash-up madness "Invention Mode Activated" to the gonzo animated world of Y'All So Stupid's "littleBits Land", the spots appealed to the young audience without exploiting the traditional kid commercial tropes.